Improved navigation and discoverability on desktop through insightful usability studies
Client
Flux Factory
Team
Year
2022
Boost Homepage Engagement and Navigation for Improved User Experience
Improve Website Readability and Donation Process
Enhance Flux Factory's Website with Clearer Information, Event Accessibility, and Intuitive Navigation
Increase Discoverability and Clarity on the 'Upcoming Event' Page"\
To ensure precision and relevance in our data collection, a meticulous screening process via email was employed among Pratt Institute students and eligible individuals.
Users with studies related to Art
Museum/ Library professionals
Moderate User Testing
To comprehend the pain points, motivations, and needs of our audience, we connected with 10 artists and museum/library professionals, to get qualitative data on their user experiences of navigating the website with 4 tasks
Tailored Questionnaire and Task-Based Assessment
Pre-Test Questionnaire: Prior to testing, participants completed an expanded questionnaire, going beyond initial screening queries, diving deeper into individual interests and preferences.
Task-Oriented Challenges: Each participant engaged in 4 tasks curated to address client needs and user interests, offering a bespoke testing experience aligned with Flux Factory's objectives.
Post-Task Evaluation: Following task completion, moderators queried participants about task difficulty and completion, providing nuanced insights into how information architecture influenced the overall user experience.
"
At first glance, I didn't realize it was Flux Factory, the logo is cool, but it's small.
"
Why the current project are under upcoming projects
"
It took me too long to figure out what they are and do
Confusing navigation
Users found it challenging to navigate through the website.
The website is text-heavy
The website contains a significant amount of text, potentially overwhelming users.
Inconsistent font usage
Varying font styles or sizes can create visual distractions and affect the overall cohesiveness of the design.
Lack of aesthetic and relevant images with content
The website lacked visually appealing and contextually relevant images.
Incorporating a Compelling Introduction, Streamlined Information Access, and Intuitive Information Architecture on Flux Factory's Website Design
Optimizing Website Readability and Donation Experience
Recommendations for Flux Factory's Navigation Structure and Donation Page Redesign
Improving Flux Factory's Website:
Enhancing Flux Factory's Website with Clearer Information, Event Accessibility, and Intuitive Navigation
Streamlining User Engagement:
Enhancing Discoverability and Clarity on the 'Upcoming Event' Page
Improved navigation and discoverability on desktop through insightful usability studies
I learned the significance of placing users at the center of design decisions.
Working as part of a team of usability analysts, I learned the value of collaboration.
I developed the ability to analyze data gathered from usability studies and transform them into actionable recommendations.
