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I had the incredible opportunity to collaborate with esteemed Pratt Institute designers, professor and the dynamic team of District 35 NYC Council on the Participatory Budgeting District 35 Campaign. This initiative aimed to empower community members by giving them a voice in deciding how to allocate public funds.
Client
New York City Council
Tools
Adobe photoshop,
Adobe Illustrator
Year
2023
To design a cohesive and impactful visual identity for the Participatory Budgeting Campaign in NYC’s District 35, with the goal of empowering residents to participate in local budgeting decisions, boosting community engagement, and increasing voter turnout.
I had the incredible opportunity to collaborate with esteemed Pratt Institute designers, faculty, and the passionate team at District 35 NYC Council. Our approach was rooted in community immersion—we conducted field visits and engaged directly with residents at voting sites to ensure our campaign genuinely reflected their voices.
As the lead designer, I developed a unified visual language across digital and print platforms, creating user-friendly web pages, engaging print collateral, and vibrant social media content. Every design decision focused on accessibility, clarity, and community representation. This hands-on strategy fostered trust and connection, ultimately leading to a 25% increase in engagement and a 30% rise in voter turnout compared to previous years.
Exploration
Campaign Images
